Top 5 Beauty Retail Apps on Android in South America Q2 2022

In the second quarter of 2022, the top five beauty retail apps on the Android platform in South America exhibited diverse performance trends. Here’s an overview of how these apps fared in terms of downloads and active users, based on data from Sensor Tower.

O Boticário saw a significant fluctuation in weekly downloads, peaking at approximately 386K in the week of April 4. The app also recorded a notable rise in weekly active users, reaching around 2.2M during the same week. However, there was a dip mid-quarter, with active users dropping to about 961K before surging back to 1.7M by the end of June.

Natura: Perfumes e Cosméticos maintained a relatively steady download rate, with weekly downloads oscillating between 47K and 64K. Active user numbers showed a consistent trend, peaking at roughly 377K in the last week of May and maintaining stability around 340K-350K towards the end of the quarter.

Época Cosméticos & Perfumaria experienced a gradual increase in weekly downloads, reaching a high of approximately 69K in the week of June 20. The app’s active user base also saw growth, climbing from around 164K at the start of April to over 206K by mid-June, before slightly dropping to 191K at the end of the quarter.

Beleza na Web: Cosméticos demonstrated consistent download numbers, with weekly downloads fluctuating between 36K and 56K. The app’s active user count peaked at about 203K in mid-May and remained relatively stable around 190K towards the quarter's close.

Representante Eudora had a more modest performance, with weekly downloads varying from 8K to 18K. The active user base showed slight fluctuations, peaking at approximately 77K in early May and then stabilizing around 70K by the end of June.

For more detailed insights into the performance of these apps, visit Sensor Tower.